About Jamie

Hi, I'm Jamie Bruce

I was born and raised in Northwestern Ontario's Sunset Country and have been consumed with the outdoors for as long as I can remember.

At a young age, I started guiding in Canada which continued to evolve into other facets of the fishing industry.  In 2009 I started my fishing tournament campaign and by 2016 I had some dream-come-true finishes including a win in the Kenora Bass International, one of the largest open team tournaments in North America.  During that same time frame I was introduced to the media side of the industry and was lucky enough to co-host on Bob Izumi's Real Fishing Show, Jeff Gustafson Outdoors, Midwest Outdoors and more. 

Armed with some of the best media mentors imaginable and continued tournament success, I maintained my surge into the fishing industry.  I have since created Canada's #1 most downloaded fishing podcast, a popular YouTube Channel, and a social media following of over 20,000 people, and am a staff writer for an outdoor magazine in Central Canada.  With this growth I quickly became more involved with outdoor related companies and my partnerships include a plethora of highly regarded brands.

In 2021 I was given an opportunity to partner with a good friend to scale and grow a tackle company.  I am currently responsible for lure design, marketing and sales, website maintenance, and international accounts.  Using analytical tools, understanding the consumer base, building and maintaining relationships with pro-staff and retailers, and using targeted media campaigns, we have grown at an exponential rate.  We now have dealers across Canada and the USA, and even have products featured on the Tackle Warehouse Top Sellers List.  This process has allowed me to grasp a well rounded understanding of the industry and has highlighted the importance of validity, product knowledge, and support in the sales cycle.

In 2022 I took my tournament angling to the next level and registered in the Bassmaster Opens Elite Qualifiers.  With a BASS Opens record of 4 of 7 top twenty finishes and a current standing of 14th among 225 professional anglers, the opportunities for growth within the industry have expanded exponentially.  Not only have I solidified my fishing abilities and knowledge, but I've rapidly grown my network and following, all aiding in the ability to provide growth, knowledge, and trust in the brands I represent.

On top of my work in the fishing and outdoor industry, I also have a background in Criminal Intelligence.  Interpersonal skills, relationship building, high-level report preparation, and data analysis skills have all been transferable to the industry.  High level open source training and social media related investigations have adjoined to my overall portfolio and are proven to be an asset in any industry.